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BARRIERS TO ENTRY IN INTERNATIONAL MARKETSABSTRACT This
study examines the relative importance of five market entry barriers
in international consumer markets and compares them for early and
late market entry situations. Decisions of executives from 87 companies
marketing their products in international markets were modeled using
multiple regression analysis. The results show there are significant
differences in the importance of barriers to market entry. However,
the importance of barriers is about the same for early and late
market entry decisions.
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