Impact of Product Life Cycle Stages on Barriers to Entry

ABSTRACT

This study focuses on the importance of barriers to entry in five industries and examines the impact of industry and product life cycle stages on barriers to entry. The importance of 25 barriers is measured and tested empirically. The barriers are also factor analyzed and the resulting factor scores are compared among the different industries and different stages of the product life cycle. The results show that statistically significant differences in the importance of barriers are present among the industries and product life cycle stages.