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MARKET EXIT AND BARRIERS TO EXIT: THEORY AND PRACTICE
This paper examines market exit, barriers to exit, modes and strategies of exit, reasons for exit, and the consequences of exit through a literature review of the academic literature and the popular press. There is very little empirical research in this area. The paper attempts to analyze the applications of market exit and barriers to exit theories, and consequences of exit with recent examples taken from newspapers and popular business magazines. Despite the fact that there are strong barriers to exit, companies are sometimes forced to exit markets. Market exit or product elimination decision influence employees, distributors, suppliers, and customers. This influence is usually negative and is in the form of cognitive dissonance.
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