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CAUSES OF NEW PRODUCT FAILURE AND SUCCESS: REVISITEDABSTRACTThis study reexamines the relationship between new product failure and several factors which are perceived to cause failure. Numerous research studies have been conducted concerning the causes of new product failure and success. The data in this study was obtained from an earlier study published by Karakaya and Kobu in the Journal of Business Venturing. The objective is to employ statistical procedures different from the already published article (i.e. multiple regression analysis) and also examine the differences between successful and not so successful firms.
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