|
SELECTION OF STATISTICAL SOFTWARE PACKAGE FOR MARKETING RESEARCH COURSEABSTRACTThis paper reviews how microcomputers are being integrated in the marketing curriculum and describes the statistical software selection process for a marketing research and other courses at a small university. The factors considered selecting software are listed, the decision making framework for selection of software is reported, and tables comparing different statistical packages are presented. The situations described in this paper are faced by many universities and colleges, and can be of benefit to the institutions that are in the process of selecting software packages and to those that have not yet made a selection for a marketing research course.
|
||||||||
 |
|
|
|
|
