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CONSUMER PERCEPTION OF PRODUCT MARKETS AND INTENTION TO PURCHASEABSTRACTThis study examines the relationship between consumer perception of product markets such as housing, automobile, furniture or appliances, and consumer intention to buy and how the following factors influence perception of these markets and intention to buy: perception of current and future family condition, future inflation rate, and ability to handle major purchases on credit. In addition, the influences of perceived current and future family financial conditions, ability handle major purchases on credit, and expected future inflation rate on perception of the three product markets mentioned are investigated. Furthermore, the differences in perception of the three product markets mentioned, perception of inflation rate and ability to handle major purchases on credit were considered by various income and occupational groups.
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