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  Charlton College of Business > Marketing Department > Fahri Karakaya

GLOBAL MARKET ENTRY BARRIERS FOR SMALL BUSINESSES


ABSTRACT

This paper examines the barriers that many small U.S. firms encounter in entering international markets. The most important barrier to entry for small firms is believed to be psychological. The authors discuss a group of barriers facing small businesses and develop a model attempting to explain the entry behavior of small firms into internal markets. Three case studies are used to illustrated and explain some specific barriers.

 

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