GLOBAL BARRIERS TO MARKET ENTRY FOR DEVELOPING COUNTRY BUSINESSES
ABSTRACT
Market entry barriers
are crucial environmental factors that influence firms
to make market entry decisions. While the importance
of barriers differs depending on the market and the
type of product being marketed, their impact in international
markets has continued to increase during the last decade.
This paper discusses the importance and implications
of ten major market entry barriers in international
markets for firms from developing countries.
