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THE AWARENESS OF COUNTRY OF ORIGIN AND COUNTRY OF ASSEMBLY FOR PC BUYERSABSTRACTMany businesses have achieved large market shares in the global market place of the imported product categories such as automobiles, consumer electronics, and apparel. As manufacturing and marketing become increasingly global, the understanding of consumer behavior with respect to purchase of foreign products takes on greater importance. Thus, understanding of consumer product evaluations in relation to products' country of origin and other information cues has pragmatic implications.
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