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NATIONAL TRADE DATA BANK AND MARKET OPPORTUNITY ANALYSIS: A Real World Experience for StudentsABSTRACTThis manuscript discusses the use of National Trade Data Bank in teaching international business courses or training business executives with interest in international business. Specific examples about a country, foreign exchange rate, a large foreign company, and a sample market opportunity analysis on environmental industry are presented. The NTDB is readily available in the libraries of most colleges and universities, Small Business Development Centers, and through INTERNET. It is a relatively user friendly and a low costs product now available on CD-ROM for IBM PC compatibles.
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