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MKT 311 - Principles of
Marketing
Syllabus
Instructor:
Dr. Fahri Karakaya
Office: CCB, Room 329
E-Mail: f1karakaya@Umassd.edu
Room: Group II, Room 226
Phone: 8745
Office Hours: M-W-TH 3:00-4:00 P.M. and by appointment
| Office: CCB, Room
329 |
Department Office:
CCB, Ground floor, Phone: 999-8446 |
COURSE
OBJECTIVE: To provide a solid foundation of the principles of marketing. Will
explore the entire marketing field including strategy planning for products,
packaging, distribution, promotion including advertising, and pricing
as well as evaluating marketing strategies from the viewpoint of the business
executive.
COURSE
MATERIALS:Text: Basic
Marketing, 15th. Edition; William D. Perrault and Jerome McCarty.
Irwin McGraw Hill., Boston, MA 2004. ISBN# 0-07-252523-1
GRADING
SYSTEM: Percentages
| Test 1 |
28.3% |
| Test 2 |
28.3% |
| Test 3 |
28.3% |
| Practice tests |
15.0% |
| |
|
| TOTAL |
100% |
COMPETENCIES and CONTACT HOURS
| Competencies |
Contact
Hours |
Students will be introduced
to:
|
|
| marketing's role in society |
1.25 |
| finding & evaluating
attractive marketing opportunities |
2.50 |
| uncontrollable environment
affecting marketing |
1.00 |
| behavioral Dimensions
of the U.S. Market |
2.50 |
| industrial and intermediate
customers and their buying behavior |
1.25 |
| product management and
new product development |
1.25 |
| place and development
of channel System |
1.25 |
| retailing business |
1.25 |
| pricing objectives |
1.25 |
| marketing strategy planning
for global markets |
1.25 |
Students will understand:
|
1.25 |
| marketing's role within
firm |
1.25 |
| demographic dimensions
of the U.S. consumer Market |
1.25 |
| product planning |
1.25 |
| promotional methods |
1.25 |
| price setting in the real
world |
1.25 |
Students will be able to:
|
|
| gather information for
Marketing decisions |
2.50 |
| use segmenting techniques
and Forecast market potentials |
2.50 |
| develop promotional materials
in promoting products and services |
2.50 |
| develop marketing strategy
for products/services |
2.50 |
IMPORTANT
NOTES and COURSE POLICIES:
- Students must attend classes regularly.
- Students must read the assigned materials
(e.g. chapters in the text) and be ready to answer questions upon
arriving class! Being unprepared can mean a PINK
SLIP in the "real
world."
- No make-up exams will be given!
- To access the course web-site
that contain the practice tests and other information, follow
the instructions below (Note: signing up must be completed by September 18. After
this date,no new accounts will be assigned and those without accounts
will not receive any credit for practice test). If you have problems with this site, please see my teaching
assistant at G II - Room 209 F 2:00-3:00 P.M. and 4:00-5:00 P.M. or
make an appointment. Note that Friday class (lab) will be held in
G II, Room 209. You can also e-mail my graduate assistant at:g_Kerguder@umassd.edu
Each chapter has a practice test. It is highly recommended that you
take these tests each week. They are open book, but individual effort.
The goal is to learn from these tests. If you wait until the end of
the semester to take these tests, they will not help you with your
tests during the semester. The last date to complete the practice
tests is December 12, 2006, 11:59 P.M.
ACCESSING AND REGISTERING WITH THE COURSE WEB-SITE (PRACTICE
TESTS+)- PAGEOUT.NET
1. Go to http://f1karakaya.pageout.net (note: all lower case letters)or link from the course web
site.
2. Click on " Principles of Marketing"
3. Go to " Student Registration" in order to set up a PageOut
student account
4. Click on " Create a New Account"
5. Fill in the " Required" information and click on "
Create" Note: select a user id (first name initial and last
name) and password that you can remember and write them somewhere
for future use.
6. After you have registered and the instructor has activated your
account you can go back to the site and click on "Grade Book"
7. Enter your user ID and Password and click on " Login"
8. Click on the assignment that appears on your screen and get ready
to take the test
9. After you complete the test click on "Submit".
TENTATIVE
COURSE SCHEDULE - FALL 2006
Principles of Marketing (MKT
311)
Dr. Fahri Karakaya
SEPTEMBER |
CHAPTERS |
6 |
Introduction |
11 |
1 |
13 |
2 |
18 |
|
20 |
3 |
25 |
3 |
27 |
4 |
OCTOBER
|
|
2
|
4 |
4 |
5 |
10 |
Follow
Monday's schedule-
Test
1 (chapters 1-5)
|
11 |
6
|
16 |
6 |
18 |
7 |
23 |
8 |
25 |
8 |
30 |
9 |
|
|
1 |
9 |
6 |
10 |
8 |
Test
2 (Chapters 6-10) |
13 |
11 |
15 |
21 |
20 |
21 |
22 |
Follow
Friday's schedule |
27 |
14 |
29 |
14
& 16 |
DECEMBER |
|
4 |
16 |
6 |
18 |
|
11 |
18 |
|
Test
3 (Chapters 11,21,14, 16, 18)
|
|
|
Professor reserves
the right to make changes to this syllabus as deemed necessary.
|
