COURSE OBJECTIVE: The goal of this course is to prepare students to be strategic
decision makers in organizations (small or large) that are being impacted
by the emerging digital technologies. The overall objective is to
understand a broad range of E-Commerce tools and develop skills using
Internet applications. Topics include e-commerce infrastructure, starting
online business, developing promotional programs on the Internet,
increasing traffic to web sites,and appreciation of the Internet as
the future "Information Superhighway." Thus, a major aspect
of this course will be the study of the Internet, its implications
and its uses with principal focus of on understanding the managerial
implications of E-Commerce and Internet Marketing.
COURSE MATERIALS:Text:
ELECTRONIC COMMERCE: A Managerial Perspective , Efraim
Turban, David King, Merril Warkentin, and H. Michael Chung. Prentice
Hall, Inc., New Jersey, 2006
GRADING SYSTEM:
Percentages
| Test 1 |
35%
|
| Test 2 |
35%
|
| Project |
25%
|
| Class Participation |
5%
|
| TOTAL |
100%
|
IMPORTANT NOTES and COURSE
POLICIES:
- Students must attend classes regularly.
The instructor reserves the right to drop a student if a student
fails to maintain attendance.
- Students must read the assigned materials
(e.g. chapters in the text and cases) and be ready to answer questions
upon arriving class!
- Late assignments will not be accepted!
- The instructor reserves the right
to modify this syllabus as deemed necessary.
- To access course web site and resources,
please go to the following page on the Internet and follow directions
to activate your account. If you need assistance, visit the web
development team on the first floor of the library. This must be
completed by September 17, 2006.
http://courses.Umassd.edu
You may visit my web site to obtain information and
link to sites that provide useful marketing information. A copy of
this syllabus is also available in this web site.
Http://faculty.www.Umassd.edu/fahri.karakaya
TENTATIVE COURSE SCHEDULE
- FALL 2006
E-Commerce / Internet Marketing (MKT 690)
Dr. Fahri Karakaya
|
SEPTEMBER
|
CHAPTERS
|
|
3
|
Introduction |
|
15
|
Ch 1 Overview of E-Commerce
Ch 2 E-marketplaces, structure..
Case: Rosenbluth International |
|
22
|
3: E-tailing
Case: Wal-Mart.com |
|
29
|
Ch 4 Consumer Beh. and Online
Mkt. Research
Case: CRM Initiative at New
Piper |
|
OCTOBER
|
|
|
|
6
|
5: Online Advertising
Internet exercises - end of
chapter
|
|
13
|
Ch. 5 continued
Case: Chevron's World of Car
Characters |
|
20
|
Ch 6: Company Centric B2B
Case: Eastman Chemical makes..
|
|
27
|
Test 1 (ch 1-6)
|
|
NOVEMBER
|
|
|
3
|
Ch 8: E-Supply chains
Case: Portal Speeds Products...
Ch 9: E-government, e-Learning
Case: E-Government Initiatives in Hong kong |
|
|
10
|
Follow Monday's Schedule
|
| |
|
|
|
17
|
Ch 10: Mobile
Commerce; Case: Hertz
Ch 11: Auctions; Case:Free markets |
|
|
|
|
Thanksgiving recess begin
|
|
|
24 |
|
|
DECEMBER
|
|
|
1
|
Ch 12 E-commerce Security; Case:Is it a question
of common sense?
Ch 13: Electronic Payment Systems; Case: Guess overcomes online
fraud |
|
|
8
|
Ch
15 E-Commerce Strategy and Implementation
Project Presentations |
|
15
|
Test
2 and project presentation if necessary |
Note: additional assignments
will be provided as time permits.
