COURSE OBJECTIVE: The goal of this course is to prepare students to be strategic
decision makers in organizations (small or large) that are being impacted
by the emerging digital technologies. The overall objective is to
understand a broad range of E-Commerce tools and develop skills using
Internet applications. Topics include e-commerce infrastructure, starting
online business, developing promotional programs on the Internet,
increasing traffic to web sites,and appreciation of the Internet as
the future "Information Superhighway." Thus, a major aspect
of this course will be the study of the Internet, its implications
and its uses with principal focus of on understanding the managerial
implications of E-Commerce and Internet Marketing.
COURSE MATERIALS:Text:
ELECTRONIC COMMERCE: A Managerial Perspective , Efraim
Turban, David King, Merril Warkentin, and H. Michael Chung. Prentice
Hall, Inc., New Jersey, 2004
GRADING SYSTEM:
| Test 1 |
30pts
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| Test 2 |
30pts
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| Cases & Readings |
30pts
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| TOTAL |
90pts
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IMPORTANT NOTES and COURSE
POLICIES:
- Students must
attend classes regularly. The instructor reserves the right to drop
a student if a student fails to maintain attendance.
- Students must
read the assigned materials (e.g. chapters in the text and cases)
and be ready to answer questions upon arriving class!
- Groups of
students will present the cases and readings to the class and will
be graded on these presentations.
The students who are not presenting must post their comments to
the course web site - occasional papers link.
- The instructor
reserves the right to modify this syllabus as deemed necessary.
- To access course
web site and resources, please go to the following page on the Internet
and follow directions to activate your account. If you need assistance,
visit the web development team on the first floor of the library.
This must be completed by July 10, 2005.
http://courses.Umassd.edu
You may visit my web site to obtain information and
link to sites that provide useful marketing information. A copy of
this syllabus is also available in this web site.
Http://faculty.www.Umassd.edu/fahri.karakaya
TENTATIVE COURSE SCHEDULE
- Summer 2005
E-Commerce (MKT 690 / MKT 490)
Dr. Fahri Karakaya
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July
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CHAPTERS
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5
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Introduction
Ch 1
Overview of E-Commerce
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7
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Ch 2
E-marketplaces, structure.
Case: Rosenbluth International
Ch 3: E-tailing
Case: Wal-Mart.com
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12
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Ch 3:
E-tailing
Ch 4 Consumer Beh. and Online Mkt. Research
Case: CRM Initiative at New Pipe
Reading 1.
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14
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Ch 4
Consumer Beh. and Online Mkt. Research (continued)
5: Online Advertising
Case: Chevron's World of Car Characters
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19
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Ch 6:
Company Centric B2B
Case: Eastman Chemical makes.
Reading 2.
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21
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Ch 9:
E-government, e-Learning
Case: E-Government Initiatives in Hong Kong
Test 1 (ch 1-6)
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26
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Ch 10:
Mobile Commerce;
Case: Hertz
Ch 11: Auctions;
Case:Free markets
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28
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Ch 12
E-commerce Security;
Case:Is it a question of common sense?
Reading 3
Ch 13: Electronic Payment Systems;
Case: Guess overcomes online fraud
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August
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2
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Ch 15
E-Commerce Strategy and Implementation
Reading 4
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4
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Test 2
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Saturday
Class
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TBA
- Note this is an additional class time and will be discussed
to identify a date and time |
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